A persona is a representation of a target audience, embodied in an individual to which we give a name, gender, age, status and professional background. The persona doesn’t exist per se, but is a composite representation of key traits of a target audience.
Designing information is quite a job! You have the client's vision, you have your employer's vision and you juggle with both while trying to top it off with some design principles and standards that made you love your job in the first place. But what about your target audience? What about its rights to access and understand the information being communicated?
Industry 4.0 is the next major industrial era. For context, the use of steam to power machinery brought the first industrial age, followed by mass production and assembly lines in the second and finally computer and automation in today’s industrial era. The fourth era is about connected, data-exchanging smart plants and machines.
Just smile and don’t let them smell your fear. This is what I had been telling myself precisely 2 minutes and thirty seven seconds before leading my first-ever online synchronous class session.
While writing my previous post “Is digital learning revolutionary?” I felt that some of the profound changes we are observing now in the learning industry have and will continue to affect how people learn. In fact, these changes are so profound that they create a distinct imprint on generational learning. So how does learning differ today than a generation or two ago?